News and Events

Bradford County Students Working Against Tobacco Host a SmokeScreeners Event at the Florida Twin Theatre
November 18, 2013

On November 18, 2013 the SWAT Clubs of Bradford Middle School and Bradford High School held a Students Working Against Tobacco (SWAT) recruitment activity at the Florida Twin Theatre in Starke, Florida. The SWAT Clubs wanted to complete a SmokeScreeners activity as part of an effort to recruit more members. This outreach program is designed to show how the continued use of smoking in movies aimed at children between 12 and 17 years of age influences those children to start smoking.

The event was open to any Bradford Middle or Bradford High School student. Students were able to attend for a free screening of "Thor: The Dark World.”

The Florida Twin Theater

This SmokeScreeners activity was very successful! One-hundred students attended to participate in the SmokeScreeners Survey.

“This activity allowed the SWAT Clubs in the school system reach out to students to get them involved in our program and allowed the students to have some fun with each other as well” said Candace Osteen, BHS SWAT Sponsor.

The SmokeScreeners program was developed by Dr. Hummel of the Quit Doc Research and Education Foundation as a way of highlighting the problem of tobacco use in films marketed to children and teenagers. “Even if you exclude product placement, smoking by actors in movies is a form of subliminal advertising for the tobacco industry,” said Dr. Hummel. “The sad reality is that between one-third to one-half of all teenagers who smoke say that they lit their first cigarettes because it looked cool in a movie."

For more information on the SmokeScreeners Program, visit www.smokescreeners.org, or contact Dr. Hummel at bhummel@quitdoc.com.

For more information on the Bradford County SWAT program, contact Jenna Hewett at jhewett@quitdoc.com.

We would like to thank Lee Sparks and the staff at Florida Twin Theatre for working with the SWAT Programs of BMS & BHS to help make this event possible.